Gerard Seifert :: Copywriter

It’s like the Oscars but for sports.

gerardmseifert — Thu, 12 Aug 2010 16:22:19 +0000

Each summer, the annual ESPY Awards take place in LA to honor the best star athletes and memorable moments from the past year in sports. Here, Saturday Night Live’s “Weekend Update” anchor Seth Meyers, prepares for the ESPYs with a little help from his friends.

Oprah and I want you to stop texting and driving.

gerardmseifert — Thu, 12 Aug 2010 16:01:40 +0000

Mercury Insurance Smartphone App that allows users to setup a custom or automatic reply to an incoming text while driving, keeping their hands on the wheel and eyes on the road.

Are you there Satan? It’s me, Gerard

gerardmseifert — Thu, 12 Aug 2010 15:57:58 +0000

To help launch Neighbor’s From Hell, the newest animated family on TBS, fans can get Satan himself to call and leave a message for someone who’s done you wrong. Did your friend put “hos before bros,” or tell you “that dress makes you look fat”? Let Beelzebub call your friend and let them know that you might have not appreciated it, but he thought it was hilarious. And Satan wants you to keep up the good work.

Guilt. It’s a Mom thing.

gerardmseifert — Wed, 04 Nov 2009 01:39:18 +0000

T-Mobile was offering free picture messaging to all of their customers on Mother’s Day. So many people sent pictures that Sunday, we crashed T-Mobile’s server. I guess guilt, even from someone who isn’t your Mom, truly transcends.

I love you, man

gerardmseifert — Wed, 04 Nov 2009 01:35:29 +0000

The Honda Element was designed for players. Not the ladies man players, more like the surfers, climbers, kayakers – your general McGyver-type dudes. Throw in some stickers and man-love and you got yourself an epic tale.

Jimmy’s Hotspot

gerardmseifert — Wed, 04 Nov 2009 01:18:48 +0000

T-Mobile introduced a revolutionary product a few years ago called “Hotspot @ Home”, with unlimited calling for a low price. Customers were having a problem getting reception on their cell phones at home. This device gave you your own personal telephone tower power, sans the cancer causing affects. We created this character named Jimmy, who after getting a Hotspot @ Home, became sort of a poor man’s Hugh Hefner of his neighborhood. He was fun to create and I even got a pimp in my campaign.

Anger Therapy.

gerardmseifert — Wed, 04 Nov 2009 01:15:56 +0000

Recession’s suck. They suck even more when you’ve just purchased a $60 game you shouldn’t have in the first place. GameFly.com wanted customers to know that the hurt is only temporary, but property damage is forever.

Go! Honda! Go!

gerardmseifert — Tue, 03 Nov 2009 23:53:23 +0000

Celebrating a long history of racing, Honda shows that this spirit is found throughout their entire brand. Buckle up.

OCD Celebrated.

gerardmseifert — Tue, 03 Nov 2009 23:48:37 +0000

My mother would vacuum the carpet in a way to know if anyone was walking on it. In this Kohler spot, inspiration comes a little too close to home.

Bodybuilding meets brand building.

gerardmseifert — Tue, 03 Nov 2009 23:45:01 +0000

The Kohler Company wanted us to re-brand, re-imagine, and more importantly, separate their products from competitors. Inspiration came from their line, (who would have thought?) taking us into a fantastical world (come on, a toliet with a motor in it?). We enlisted the pop perfection/crack whore David LaChappelle to drive.